They really have to keep their profit margin tight to be competive price wise. New cars it's hard to make a 2k profit unless the car is over 50k, especially on bimmers. You almost never know what a dealer has into a preowned unit, and it's not uncommon to make 4-6k profit on them at times. And it's tough to make money in new car sales since invoice prices are now public knowledge. Advisors give the ups to their friends so they will give them a kick back. People coming back to the dealer for another purchase already have a salesman they work with there, same goes for those ups coming out of service. It takes a long time to build up a client base, and usually people aren't buying more than a car every 2 years, which even that is a generous time frame.
If not, I gotta give it to him for being a phenominal talker. That top guy probably had 10 years or more of experience in sales. That's tough to live on, but obviously all of this depends on your location as you can easily sell 20 cars a month in a place like LA, NYC, Chicago, etc. Winter comes around and you may only sell 3-6 cars per month. If you sell 10 cars a month (which can be hard at smaller dealers) you make probably $4000 tops with your draw/salary included. Take 12-20% of 1500 and the salesman makes $300 b/f taxes on the sale tops.
BMW FINANCE MANAGER SALARY SERIES
3 series cars regularly go for $500-$1500 over dealer cost. Even loaded 750Li's only have about 7k of profit margin built in b/t cost and msrp. Benz s600's and high end amg's can have 20k profit margin built into the sticker. The largest profit margin I saw was on a 760 and it was 13k. 90% of the time, a BMW will be more expensive than it's competitor.
Must be your part of the country, i remember the first bmw dealership i worked at our top sales guy pulled in 187k the previous year.That top guy probably had 10 years or more of experience in sales.
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